If You Want Fly - Vital films Interview + full movie

If you were at IF3 Europe, maybe have you seen If You Want To Fly world premiere scheduled on friday afternoon. Vital Films presents "If You Want To Fly" as the first movie produced without sponsor. So, we have a chat with Matt Hobbs, owner of Vital Films and ask him to explain which message he wanted to spray to the freeski community with a no-sponsor movie. here is the 22 minutes full movie "If You want To fly" with talented riders as Torin Yater-Wallace, Matt Walker, Charlie Lasser and more...all from Aspen, Colorado. Enjoy !

If you were at IF3 Europe, maybe have you seen If You Want To Fly world premiere scheduled on friday afternoon. Vital Films presents "If You Want To Fly" as the first movie produced without sponsor. So, we have a chat with Matt Hobbs, owner of Vital Films and ask him to explain which message he wanted to spray to the freeski community with a no-sponsor movie. here is the 22 minutes full movie "If You want To fly" with talented riders as Torin Yater-Wallace, Matt Walker, Charlie Lasser and more...all from Aspen, Colorado. Enjoy !



VITAL FILMS [IF YOU WANT TO FLY]

- Hi Matt, Can you introduce yourself and Vital films ?

First thanks for this opportunity! My name is Matt Hobbs, I started up Vital Films my last year of High School back in 2006. It originated as a way to brand our crew and be a more official way to put out our ski films and edits. It really was just for fun at first…but when we started putting out a lot content and getting good feedback on our projects. We found that this had big potential and we needed to stick with it. So fast forward five years…we feel we are helping reshaping the modern media industry. Our first ski film was titled "Everyday Is A Saturday", we shot that in 2007. Not to be confused with Poor Boys film "Everyday Is Saturday"…because they actually used the name from off our film. But that was our first film ever, including Torin Yater-Wallace first appearance at the age of 14 in a ski movie.  Since then we stuck to releasing countless web edits and producing a series called The Expansion every season. "If You Want To Fly" is our second ski film ever, we just feel it was the right time to put out another video. But our true magic is not necessarily in the ski industry, we have produce over 50 Music Videos in the last three years, most have been featured on all MTV networks, VH1, iTunes Video Of The Week, and countless other outlets. Some of the artist we work with include The Grouch, Zion I, Atmosphere, Cunninlynguists, Too Short, Gift Of Gab, Pigeon John, People Under The Stairs and more. I also have produced content for DC's Street League Tour, I was a technical director for the Winter X-Games, and I also helped produce the new MTV Extreme Cribs. We really have become a diverse young company, and I only vision constant progression in the future for Vital Films. 

- Can you tell me about "If You Want To Fly". When you say "The first movie without sponsor" what does it mean ?

Our film "If You Want To Fly" was not really planed to be produced. But after we shot so much this year in Aspen for our Expansion Series. We thought that it would be perfect to put together a film showcasing Aspen and all the great athletes that are from Aspen. So the film really formed after the season was over. In terms of no sponsorships…I do realize that a lot of amateur companies have produced films with no sponsors. But we really just wanted to come out and show that a professional quality video can be produced with no sponsors. I know we are not the biggest film company in the ski industry, far from. But I know since my only job is to run Vital Films. That would classify us as a professional film company. I wanted this film to be a way to show that as a professional company, we really are the first to do a ski film with no sponsorships. I could be wrong because I do not actually watch a lot of ski movies anymore. But as far as I am concerned, I assumed we were the first to really do a film with no sponsorships.
 or budget.

- Which message do you want to spray to the freeski community with this no-sponsor movie ?

My goal with producing a ski film that had no sponsors was to show people that is was %100 possible. I got tired over the past few years seeing the brands become more important then the actual skiing it self. So with this film, I felt it was necessary to take out all of the branding and just make it %100 about the sport of skiing. I want this film to really make the average skier want to go skiing after that watch the film, and just appreciate the winter. If that happens, then I will be beyond happy and feel I achieved my goal. But I do not want to discredit the value of sponsorship to a sport. With out corporate backing in any sport, it would never grow to a main stream level. But with our company, we just feel we can make a better product when we have %100 control over everything. Not only in a ski film…but in all productions. 

- Where did you find the money to make this movie ? Have you won the lottery to make this project comes true ? (joke)

Haha, I wish I won the lottery! But all the money for this project came from my company, since we do a lot year round in various industries. We are in a fortunate position to self fund the project. But one of the reasons we shot the film in Aspen was to cut some of the cost. Since I live in Aspen, we did not need to pay for travel. Travel always is the most expensive part of a ski movie. So really the biggest investment over money, was time. But since time is money…it is costing us a nice chunk of change.  But I am loving every minuet of this and it is worth it!

- How have you worked on this movie ? How many hours of shooting ? editing ? in which locations ?

This year we spent a good chunk of the winter shooting everything. I think in all, it would total about 30 days of shooting. But in the film, we cut out a lot of days out and just put the best stuff from the season in. We wanted to feature every element of skiing, Park, Back-Country, Urban, to Competition. We give a look into each side of the sport, over one season in Aspen. We mainly shot most in the Snowmass park, but we also shot a lot at Buttermilk and the X-Games. As well, we shot the urban in town, and toured countless peaks to get all the back county shots. The thing with Aspen is we have so many laws protecting the land. So you are not aloud to land a helicopter on top of a mountain to ski it. So this film is all about the true spirt of skiing. We toured the peaks, and we skied them. No modern technology was used to help. The only technology we used was our cameras. We shoot on a verity of Sony XDCAM's. But next year we are shooting with the Sony F3. The editing took about two weeks in total, so about 100 - 200 work hours.

- Can you tell me more about those talented riders we can see on the movie ?


The riders are what makes Vital Films who we are. We really have built a crew over the past years that we always shoot with, and since 2007 it never has changes that much. The athletes are Matt Walker, Torin Yater-Wallace, Charlie Lasser, Sam Ferguson,, Nate Berkel, Aidan Sheahan, Colter Hinch, and Owen Leaper. But this was our first year ever working with Nick Devore, who has been a big inspiration to me for the past few years. So that was a honor to work with Nick for the first time. So we don't choose the athletes, we just naturally are a crew from Aspen. I think they do not mind the element of no sponsorship, it really allows us to work whenever we want and however we want. I know when I have worked with sponsors in the past. The sponsors biggest concern is who you shoot with. So with no sponsors, we get to just ride as a crew! 

- Would like to be seen as an example with your no-sponsors for others movie production?

Yes and no,  I think naturally with the growth in technology over the past few years are making video production easier then ever. So the need for sponsors will decrease, and production will increase naturally. But I really would like to see the message of this movie to set an example. It should be all about the sport and not about the image.

- What are your inspirations?

I think my biggest inspiration is always the music, and that drives me with everything I do. That is why we rely so heavily on music in our productions. On top of the music, where I live inspires me and the beauty of skiing. Its one of the only sports where you can escape the developed world and be one with nature on your own. Skiing has let me see some of the most beautiful sights in the world…that is my true inspiration. But what got me into ski films when I was in high school was the film "Focused" by MSP and "X" by PBP. Those films are a classic and a staple of a true ski film.

- What do you think about IF3 montréal and IF3 Europe (Annecy) ?

This is my first year really knowing about IF3.  I think it is an amazing opportunity and festival that the ski industry needed for years. Our film this year is only showing at IF3 Europe. But I think we will have a bright future with this festival. I really want to see it come to the USA too! If IF3 was in the USA, I think it can blow up very big and become the premiere outlet for showcasing ski films and even music every fall.

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